Fandoms can occasionally seem like an unstable community. Although their enthusiasm for ideas and properties can generate enough interest and desire for movies or television shows to be approved, that same enthusiasm can also be their downfall. Hollywood is primarily a field of artistic expression and interpretation. Fans will emerge from hiding to express their opinions whenever a project that is an adaptation of a book, comic, or earlier work is mentioned in the media.
That may entail offensive comments or trolls out to ruin the fun for everyone else in some fandoms. While some of the most well-known properties to see ardent fan communities are the Marvel and Star Wars ones, others, like Harry Potter and Lord of the Rings, see their fair share. After a slew of trolls review bombed Marvel’s She-Hulk series, Amazon Prime is taking precautions to shield its newest project from the same fate.
Amazon Prime reportedly took the unprecedented step of disabling the user rating option for Lord of the Rings: The Rings of Power in order to protect its significant financial investment, according to a report by The Hollywood Reporter. Even if it looks out of the ordinary, this action seems to be the only option to safeguard a television series that Amazon has invested hundreds of millions of dollars in producing. The Rings of Power encountered similar difficulties only a few weeks after Marvel’s most recent series was review bombed and its audience rating plummeted to a pitiful 37%. To make sure all reviews are legitimate, Amazon is putting them on hold for 72 hours. But this raises the question of what constitutes a legitimate review. Does this allow businesses to stop allowing reviews and only allow favorable ones going forward? Does that render the review procedure entirely invalid?
By no means is review bombing a new phenomenon. In fact, as technology makes assessing projects simpler, it is spreading more widely. The Eternals, Captain Marvel, Ms. Marvel, and She-Hulk are just a few of Marvel’s recent films to receive negative reviews. Star Wars: The Last Jedi suffered as a result of the sequel trilogy’s ongoing decision-making, which was evident in the film. And the 2016 version of Ghostbusters saw a significant review bomb campaign that all but destroyed the picture. Businesses, novels, video games, and even an individual’s Etsy shop can all fall victim to disgruntled trolls who have nothing better to do than flood a product they despise with nasty reviews. The approach isn’t just used in television and movies. The next line of defense in Lord of the Rings: Rings of Power is their protective covering.
While it’s clear that these fans believe they are defending their favorite characters and plots, the truth is that they are accidentally transporting us back to a time when you couldn’t even read reviews before seeing a movie or television show. That might be a good thing. We can’t help but wonder what kind of reaction many of these projects would have had if viewers’ opinions weren’t formed before they ever switched on the first episode due to arbitrary reviews. Amazon has a $500 million effort to safeguard Lord of the Rings: Rings of Power, and it began by staunching the blood.