YouTube will now let creators make money off long-form videos with a new licensed music program

YouTube, owned by Alphabet Inc, has announced that it will allow creators to monetize their long-form videos with licensed music starting in 2023. The video platform will introduce a new program called “Creator Music”, which aims to give creators on the platform easy access. to an ever-growing catalog of music to use in their long-form videos.

YouTube will now let creators make money from long-form videos with licensed music

“Creators can now purchase affordable, high-quality music licenses that give them full monetization potential. They will retain the same revenue share that they would usually earn on videos without any music,” said Amjad Hanif, Vice President of Creator Products, YouTube. in a report.

Creators who don’t want to pre-license will be able to use songs and share revenue with the song’s artist and associated rights holders, Hanif added.

“Creator Music, currently in beta in the US and expanding to other countries in 2023, will offer a streamlined process for creators – they will be able to instantly see the terms of their song selection,” Hanif said during the interview. “Made on YouTube” event. event late Tuesday.

The company said revenue sharing will also be coming to YouTube Shorts.

Starting in early 2023, current and future creators in the YouTube Partner Program (PPY) will be able to benefit from revenue sharing on Shorts.

“In Shorts, ads run between videos in the Shorts feed. So each month, revenue from these ads will be added together and used to reward short film creators and help cover music licensing costs,” the company said.

Of the overall amount allocated to creators, they will keep 45% of the revenue, split according to their share of the total number of views of short films.

“The revenue share stays the same whether or not they use music,” YouTube said.

The company is also releasing “Super Thanks for Shorts” in beta to thousands of creators, with a full rollout expected next year.

Viewers can show their appreciation for their favorite shorts, and creators can engage with their fans through purchased and highlighted Super Thanks comments.

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