October 17, 2022 6:36:57 PM IST
Facebook, owned by Meta, continues to be one of the top choices for content creators. The social media giant is home to thousands of creators who care about making sure their content/product reaches the right audience.
While other platforms like TikTok and YouTube have options you can use to pay your favorite creators, Facebook isn’t far behind. The idea behind Facebook Stars is to help content creators earn money. This feature can help deepen the bond between creators and subscribers. It also allows people to monetize their content and move towards a more online-oriented business strategy. The Stars feature is currently only available to certain Pages in certain regions.
How does Facebook Stars work?
Users can buy stars on Facebook and send them to their favorite creators in the comments section. Creators are paid a penny for each star they receive.
Subscribers can also type “!” in the comments field next to the content to enter the number of stars they want to give.
What creators need to do to activate Facebook Stars:
- Go to Creator Studio on Facebook and select the monetization option.
- Read and accept the terms and conditions and create a payment account by following the given instructions.
- Go to Stars under the monetization feature and configure it.
Creators should note that they can only activate stars if their content complies with Facebook’s partner monetization policies. Creators should also keep some additional points in mind for monetized content. For example, they cannot use music unless they have specific rights for it. Also, according to Facebook, they must initially enable stars on desktop rather than mobile.
Creators can also earn Stars from Reels, Live Shows, and VODs. You can also set a Stars goal to help your followers contribute more meaningfully. There are two types of Stars goals you can set: page-level and video-level. These goals can offer subscriber incentives, like exclusive behind-the-scenes video content, if they help the creator receive a certain number of stars during a live stream.
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