super rookie group Ive made progress in the competitive K-pop industry

For any group, surviving the competitive K-pop scene is a formidable undertaking.super rookie group Ive, has been performing for roughly nine months and is not just surviving but thriving in the K-pop arena.

Ive sold 924,363 copies of its third single, “After Like,” in the first week of its release, according to data from August 22–28 from local album sales tracker Hanteo Chart, which was published on Monday.

Earlier ve’s singles “Eleven” and “Love Dive” each sold about 152,000 and 338,000 copies in their first week, respectively. First-week sales totals typically indicate the size and devotion of an act’s fan base. With the most recent EP, the act now appears to have its first million-seller title.

The title track, “After Like,” a continuation of the act’s previous lead single “Love Dive,” which is about the courage it takes to “dive into love,” serves as the single’s main track. “After Like,” an EDM and house track, expresses the female group’s trademark themes of grace and self-love.

K-pop rookie group Ive (Starship Entertainment)
K-pop rookie group Ive (Starship Entertainment)
Major regional music streaming services, including Melon, Genie, and Bugs, have “After Like” as their top song. Additionally, the song tops the charts of all major music streaming services, including Spotify’s “New Music Friday” playlist and YouTube Music, Apple Music, and Spotify.

Ive has also received recognition from regional music shows. The group’s performance of the song earlier this week on SBS M and SBS FiL’s “The Show” earned them the distinction of taking first place 24 times in their musical history. With “Eleven” and “Love Dive,” it previously won 13 and 10 prizes, respectively.

The six-piece ensemble also took home two awards from this year’s K Global Heart Dream Awards, which were held in Jamsil, Seoul, on Thursday. These were the K Global Bonsang, which is the equivalent of the award’s top prize, and the K Global Super Rookie Award.


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