CJ ENM launches new channel on US streaming platform Peacock

South Korean entertainment giant CJ ENM announced that it has expanded into the US as an allowed-to-see addition to Peacock, US media and entertainment company NBC Universal’s streaming platform.

According to the company, CJ ENM will offer Korean substance which includes dramas, motion pictures and K-pop programs via Peacock’s CJ ENM branded channel “CJ ENM Picks.”

CJ ENM’s collaboration with Peacock is the Korean company’s second partnership with a US media company, following “K-Content by CJ ENM,” the company’s recently launched channel on Paramount Global’s free ad-upheld streaming TV Pluto TV, in December 2021.

CJ ENM Picks logo (CJ ENM) Peacock
CJ ENM Picks logo (CJ ENM)
“The items that are set to be overhauled on Peacock and Pluto TV are unique. We desire to release six to eight unique tasks on the streaming platforms each month,” a CJ ENM official told The Korea Herald on Tuesday.

The official added that the week by week K-pop chart show “M Countdown,” K-popular music contest program “Kingdom: Legendary War” (2021), reality show “Youn’s Kitchen” (2017), tvN’s hit drama series “I Need Romance 2012” (2012), “Answer 1994” (2013), “Cheddar in the Trap” (2016), romance film “Finding Mr. Destiny” (2010) and satire drama “Bright” (2011) will be available on Peacock.

As Korean substance, driven by the ascent of K-pop and K-dramas, fill in popularity globally, CJ ENM is seeking to expand the market for its intellectual property-based content overseas.

“CJ ENM will invest its energy in producing global hit series, yet additionally expand its dispersion channels through additional partnerships with overseas streaming platforms,” Seo Jang-ho, senior VP of CJ ENM’s substance business, said in a public statement Tuesday.

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